Branding basics: The who, the what, the where and the how
Everything you’ve ever wanted to know about branding your business “I’ve been having flashbacks to gym class,” my client revealed. “Everyone else has been picked but I’m left standing there with nothing to do and nobody to play with.” You’d think my new client was...
Why is my website not converting and how to fix it
What is it? Is it a bird? A plane? No it is.... Tweedle thumb. So you've launched your online business and now you are sitting in front of the TV on Friday evening, keeping your eye on the Google Analytic on your phone while sipping your wine. Counting on the visits...
Spring Cleaning Your Brand
I don't know about you, but I love spring cleaning the house. Refresh, spruce and ditch a thing or two to make way for new ones. Spring is also a perfect time to refresh and spruce up your brand too. Here are five easy ways to spring clean your brand: 1....
What to expect and Not to Expect from your web designer
When you signed a web designer up to create your website, we normally draw up a contract so you know what exactly what you can expect your web designer to do and what not in their scopes. It is a good thing to have a chat with your designer if you are not clear about...
How to Make Your First Sale using Facebook Ads
Starting a business is always the fun part: Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off. But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s...
Can a Facebook page (or Ebay) replace a website?
Warning: This post is inspired by an episode of GirlBoss. Girl Boss on Netflix is my new guilty pleasure. Not only the bitch got the attitude, but there are some hidden business tips that are valuable for small businesses. Hell, it even inspires me to write a blog...
Mistakes to avoid when you are working with a graphic designer
So you finally found the graphic designer of your dream. Her works are just gorgeous - you can't wait to see what she will come up with for your branding. I have worked with great entrepreneurs and coaches a long the way, creating the logos, branding & websites...
Before & After: Wendy Ray Logo Design + Rebranding
Logo Design & Rebranding for Digital Marketing Consultant in Melbourne. Wendy Ray is a digital marketing consultant and coach based in Melbourne. After trading for a few years as Shine Bright Digital, Wendy Ray decided that the previous brand does not represent...
Sew n Sew Logo Redesign, Rebrand + Website Design
Christeen, the owner of Sew n Sew who runs sewing school in Narrewarren, Melbourne, approached me to recreate her existing Wordpress website. Sew and Sew website was quite out-of-dated so there was a lot of things that needed to be fixed, including responsiveness and...