How having a brand personality will help you stand out of the crowd
Your brand is the key to the heart and soul of your business identity. Great branding tells story about you, your passions, and your values. It resonates and connects to your tribe. But do you know what makes your business special? I have written a great deal...
Using Pinterest as Your Inspiration Board
"I am not sure what look and feel that would appeal to me..." "I know what I want when I see it..." "I am not a very visual person. I don't know what I like and not, let alone my audience." Sounds familiar? These are only a few comments that I sometimes get when my...
Ultimate homepage Checklist
Homepage is the entrance to your website. Just like the exterior of the house, it is the first thing that people judge when they visit your website. The common problem that I encounter as a web designer is that client normally doesn't know what to include in...
TOP 3 INSTAGRAM APPS TO GET THAT PERFECT GRID
I have spent an interesting week and testing some Instagram grid apps to find what is most suitable for our business, Lollipop Creative Studio. These apps allow you to arrange your Instagram Grid nicely and let you schedule the posts ahead. There are heaps of...
How To Use your New Instagram Template with Canva
What you need: Your branded template for your Canva. Depending on what you have chosen, you might have a blank frame in the transparent background (see figur 1) that you can superimpose on your product images, or a blank template where you can add your own quotation...
How to build a brand that appeals to your target market
Wondering why some businesses seem to effortlessly attract and convert their target market … while others languish on the sidelines and struggle to gain any momentum? You probably know by now that I’m a complete fangirl for visual branding. It’s what I do in...
Why You Need a Brand, Not Just a Logo
Why do YOU NEED A BRANDING and not JUST A LOGO If you have read my post about the Branding Basics, you would have known that we at Lollipop Creative Studio is a firm believer that every business should have a brand. Whether you are a psychologist, a coach or an...
Branding basics: The who, the what, the where and the how
Everything you’ve ever wanted to know about branding your business “I’ve been having flashbacks to gym class,” my client revealed. “Everyone else has been picked but I’m left standing there with nothing to do and nobody to play with.” You’d think my new client was...
Why is my website not converting and how to fix it
What is it? Is it a bird? A plane? No it is.... Tweedle thumb. So you've launched your online business and now you are sitting in front of the TV on Friday evening, keeping your eye on the Google Analytic on your phone while sipping your wine. Counting on the visits...
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