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Children Logo Designs

May 11, 2016

Updated: 2 Mar 2022


Designing logos for children’s products/services is always one of my favourite. Maybe because the brief (most) always involve these values: “fun, bright, happy, joy, colourful”.

I work with a lot of  baby and children’s start-up businesses helping them to create their children’s logo designs, branding and  children’s website designs. These are the some of my favourite (at no particular order)


 SplatMaths Logo Design


splatmaths university of canberra logo design


The SPLAT-maths company provides STEM-based educational programs to children in preschool, Foundation year, and early primary years.  Their programs build capacity in Australia’s long-term productivity through STEM literacy in the early years. 

I was involved with the team initially to create ELSA logo that is inline with SplatMaths, another STEM (Science, Tech, Engineering and Math) program for daycare, childcare and kindergartens.

ELSA (Early Learning Stem Australia) App Logo



Working with children educational and development programs is definitely a passion of mine so I jumped when University of Canberra contacted me to work on this children’s logo design.

ELSA (Early Learning STEM Australia) is an initiative from University of Canberra to encourage preschool children to explore science, technology, engineering and math (STEM) through experience, represent and apply learning loop.

Lollipop Creative was involved in creating the branding identity and stationery for ELSA. The branding identity is designed to be adaptable when it is used for the mobile and table app, so our challenge is to create something that can be easily animated.

More here.

Riley and Co Children’s Logo Design


riley and kids co main logo

The luxury brand is about providing the best for your baby. In this example we can see that baby logo design doesn’t have to be  bright and colourful.

Our target market is proud and nurturing parents who feels the joy and warmth and so our approach to this logo is simple, warm and nurturing image that draws the attention for the parents in the way a mother looks at her newborn baby.


See our work on Riley and Co here.



Little Pockets Children’s Logo Design


Little Pockets Kids Logo Design

I did the logo design, branding elements and website design which was a BigCommerce site. You could see the Little Pockets’ brandboard here .


Light Up Learning
Light Up Learning Children's logo Design

Logo design, business card design, social media (facebook) design and BigCommerce Template Design and Integration. You could see the whole Light Up Learning Children’s logo design and project here.

Toy Fiesta


Toy fiesta Kid's Logo Design

You could view the whole project (logo design, business card design, flyer design and Bigcommerce /website design and integration here.



Tutu Tots


Tutu Tots is a ballet studio in Sydney specialises in teaching little girls and toddlers. Find out more about the Tutu Tots logo design and more stationery here.


The Big Yellow Bus

The Big Yellow Bus Children's Fitness Logo Design

The Big Yellow Bus is a a retro school bus in Central Coast, NSW, converted into a fun and colourful fitness activity centre for toddlers and preschoolers. The bus travels from preschool to preschool, market and also can be booked for parties and corporate events. You could view the whole project (logo, business card, bookmark design and website design) here.



Hello Charlie



Hello Charlie is definitely one of my favourite brand because of the story behind it. Find out more about Hello Charlie logo and branding story here.



Looking At You Kids

This is one of my old time favourite. I created the logo design in 2011 and it still looks good. I also created Looking At You Kid website design using Bigcommerce and its integration that you could check out here.

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