Linda Bradley is a female professional graphic/web designer based in Melbourne Australia. She works with small businesses, sole traders and women entrepreneurs to help creating branding elements (logo, web design, business stationery and marketing) that stands out from the competition.

Why hire a professional Graphic Designer?

Owning a small business and managing every elements in the business can be a stressful task. One of the important elements is how to market your business and it comes down to professional logo, branding or webpage.

Designing your branding can be more budget friendly but is it really worth it? In this article, we will talk about why you should hire a graphic designer for your business.

We don’t just do pretty things.

Before starting anything on your branding, your designer would normally do a lot of research on your company, what you are selling, your values, target market and the competition. And then we set on a challenge to create something unique for your brand so you can stand up from the competition and attract the right audience. It is about creating something that you want your customers to feel that they can relate to you, make them feel like they want and need your products.

We play by the rules.

I am talking about design rules which is if applied correctly will reinforce a message and build brand loyalty. Grids and ratios, colour psychology, lay out principals – these are some of the elements that we put in mind when designing something to ensure the message doesn’t get lost.

We help you see through the clutters.

When you rung your own business, it is easy to get distracted by day-to-day tasks and it’s hard to take time out to think about what your brand is all about and how to effectively communicate your message. Design professionals assist business owners by offering strong concepts for their branding that represent what they really are.