We all get bogged down with meetings, bills and endless deadlines. It’s easy to lose sight of why and how we ended up doing what we’re doing now. Was it ambition? The feeling that anything and everything is possible? Do you remember how you felt when you decided that THIS is what you wanted to do?

I remember. I was pregnant with my first baby. I had been working as an advertising executive for a few years, working long hours trying to meet deadlines and clients’ demands. When I had my maternity leave, I decided I didn’t want to be a corporate slave anymore.

I wanted to make a difference for small businesses, the passionate individuals with an entrepreneurial sparkle in their eyes, who are making their dreams a reality. People like you.

Today I focus on helping small businesses make profitable changes. I get to do work that I’m proud of. The people I get to work with play a BIG role in why I love what I do. People often come into my world feeling frustrated, wanting a branding solution or a website that will help them grow their businesses, without adding an extra headache to the day to day challenge of running the business. Many of my clients were struggling with outdated websites that they couldn’t even edit themselves!

Being able to help these people is 100% rewarding. It makes me feel amazing to be able to see how happy and proud they feel about their businesses. It gives me the courage to tackle new business challenges and goals, such as helping 20 new clients start their businesses this year.

3 facts about me:

  • I am a self-confessed study junkie. I had degrees in Political Science, International Business, Marketing and Graphic Design
  • I started my career working in the advertising & public relations industry, not as creative but as strategic planner
  • I have lived in Jakarta, Sydney, Copenhagen, Auckland and Melbourne, and worked in advertising agencies in Jakarta, Auckland and Melbourne.

With 15+ years of experience, I bring all these elements to the table with my strategic management skills & graphic design creativity to create memorable branding.

If you think we are good fit, get in touch and we can have a chat!


Whether you are a new business owner or you are ready to elevate your brand to represent what your business has evolved to, I can help to create beautiful and bold branding that tells stories about you, your passion, values and beliefs.

Ready to step up your online presence? Get in touch for free consultation.

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