THE WORK:
Baby Website Shopify Design & Development.
THE BRIEF:
The Little Festival Company is the only company to offer ready-made, themed, party favour bags with natural products and sustainability, reuse-ability and healthy products.
Emma approached Lollipop Creative Studio to create an online website as a platform to sell these party favour bags.
BUSINESS NEEDS
Specifically, the new website needs to fulfil the following business needs:
- Attract and increase number of customers
- Showcase The Little Festival Company’s products while stay true with her branding
- Reminder for parents closer to their kids birthdays
- A hub for advices and ideas for kids birthday parties.
TARGET AUDIENCE
Mothers with disposable income who are time poor but want to spoil their children and impress their peers.
They are physically active, health conscious and aware of the latest trends. They will have a themed party for their child and employ the services of a local cake maker.
THE SOLUTION
Based on Emma’s requirement on easy to use, easy to navigate website for the customers, we decided to go with Shopify.
Because they are targeting parents for their children’s birthday parties, we also want to keep the Little Festival Company on the top of people’s mind, by adding a newsletter sign up that allows parents to enter their kids birthday’s dates. We then automate the newsletter so people get reminder or special offers closer to their kids’ birthday. Neat!