Clutch Leadership Melbourne – Brand Identity for A Leadership/Business Coach

Liz is a leadership and culture specialist who helps teams turn potential into high performance in the "clutch" moments that decide an outcome. Working from the formula: Performance = Potential ? Impediments, she moves organisations out of reflective theory and into measurable, applied impact.

I designed a logo built around the idea of moving forward, with subtle sporting cues that nod to the high-performance teams so many of Liz's clients come from.