ELSA (Early Learning STEM Australia) is an initiative from University of Canberra to encourage preschool children to explore science, technology, engineering and math (STEM) through experience, represent and apply learning loop.

Lollipop Creative was involved in creating the branding identity and stationery for ELSA. The branding identity is designed to be adaptable when it is used for the mobile and table app, so our challenge is to create something that can be easily animated.

Our target audience are early learning centres such as kindergartens and daycare centres, their educators – teachers, carers and parents but the app suite themselves will be used by preschool children, so we use the bright primary and secondary to attract both target audience and users.

University of Canberra is now developing the app with their app developers. You can learn more about it from



Lollipop Creative Studio were friendly and easy to work with, and we were thrilled with our logo design and the whole process. Lollipop does a fantastic job in creating brands for early childhood products and services, and was a great fit for us. We were impressed with the portfolio, and our own design was bright, colourful, and professional.

Corry Kellet

Project Coordinator, Early Learning STEM Australia, University of Canberra


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