Hello Charlie Baby Logo Design, Stationery and BigCommerce Design

Hello Charlie is an eco-friendly and organic eco online shop for baby and children. We recreated their brand, including logo design, icons and brand personality. We also re-designed the new website and integrated it to their existing BigCommerce store.

We wanted branding that stands out and tells story about Hello Charlie. So we started to explore the idea behind Hello Charlie, and I discovered that Vanessa, the shop owner takes her Jack Russel to the office so very often that customers even recognise him and it’s pretty much the story behind Hello Charlie.

Customers who come to Hello Charlie’s warehouse would recognise the story behind the logo and this is something that we want for the branding. So next time you shop at Hello Charlie, don’t forget to say hello to Charlie the Jack Russell!





Linda Bradley - Female Branding/Web Designer & Consultant in Bayside Melbourne

I am a brand consultant and chief Designer at Lollipop Creative Studio. We are Bayside Melbourne based branding, graphic and web designer, creating logo, branding and website designs for small businesses and female professionals that tell story about their passions and values based on a well-thought strategy and best practices.

We work with fierce dreamers, visionary leaders and conscious entrepreneurs who make positive impacts in the world. People who want to make a difference and believe in what they do. Over the years and having worked with many businesses, we found this can take shape in many professions – coaches, family psychologists, healers, childcare owners, bloggers, consultants, or even innovators and small businesses in kids/baby industry.


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