Hello Charlie Baby Logo Design, Stationery and BigCommerce Design

Hello Charlie is an eco-friendly and organic eco online shop for baby and children. We recreated their brand, including logo design, icons and brand personality. We also re-designed the new website and integrated it to their existing BigCommerce store.

We wanted branding that stands out and tells story about Hello Charlie. So we started to explore the idea behind Hello Charlie, and I discovered that Vanessa, the shop owner takes her Jack Russel to the office so very often that customers even recognise him and it’s pretty much the story behind Hello Charlie.

Customers who come to Hello Charlie’s warehouse would recognise the story behind the logo and this is something that we want for the branding. So next time you shop at Hello Charlie, don’t forget to say hello to Charlie the Jack Russell!





I am a Melbourne graphic and web designer based in Bayside/Kingston Area. I specialise in logo design, branding, marketing collateral and website design and development. I work with small businesses and female entrepreneurs in industries targeting a female audience such as baby & children's products, crafts, marketers and consultant.

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