Periphery Psychotherapy Branding & Website Design Melbourne
Custom Branding & Website in a Day for Periphery Psychotherapy Melbourne
When Kajol approached me to design the identity for her new practice, Periphery Psychotherapy, she had a clear vision: a space for clients navigating complex trauma that felt calm and simple, rather than overwhelming.
The challenge was to create something that looked professional and stable but also captured the non-linear, deep work of psychotherapy. We landed on a concept that explores the "periphery"—that outer edge where awareness first begins to spark.
The logo is an intentionally incomplete circle to represent growth as an ongoing journey rather than a search for perfection. A central line intersects this space to show where meaningful change unfolds, creating a minimalist and intentional visual language that mirrors the calm, supportive environment of the practice itself.