After trading for a few years as Shine Bright Digital, Wendy Ray decided that the previous brand does not represent her at all. The Digital Marketing Consultant and Coach decided to rebrand her herself and asked me to help her with the rebranding.
We had a few ideas trying to utilising some geometric pattern and shapes, with the end result being the two simple triangles, that are interconnecting together to shape a new meaning (in this case, the letter W). After all, that is all what the digital marketing is all about – little dots that are connected for a bigger purpose.
I am a brand consultant and chief Designer at Lollipop Creative Studio. We are Bayside Melbourne based branding, graphic and web designer, creating logo, branding and website designs for small businesses and female professionals that tell story about their passions and values based on a well-thought strategy and best practices.
We work with fierce dreamers, visionary leaders and conscious entrepreneurs who make positive impacts in the world. People who want to make a difference and believe in what they do. Over the years and having worked with many businesses, we found this can take shape in many professions – coaches, family psychologists, healers, childcare owners, bloggers, consultants, or even innovators and small businesses in kids/baby industry.