Project: Whimsy Kids Website Update using BigCommerce platform.

I have recently taken up a project for Whimsy Kids to update their website to an e-commerce site. Their previous site was built with a custom platform with a BigCartel add-on for their shop. The main objective for the new site is to have a dedicated online shop with better customer experience and more robust features, including integration with Australia Post, integration with Mailchimp and easier check out for international customers.

My client, Ruth wanted something that is modern and simple. Whimsy Kids target market is mums with children vary from toddlers to juvenile so she wanted something that is neither too baby-ish nor too teenager-ish.

Additional features on the website:

  • Newsletter Pop Up linked to Whimsy Kids Mailchimp account
  • Ability to hide prices for products that are currently out of stock

You can check out the new site at

I am a Melbourne graphic and web designer based in Bayside/Kingston Area. I specialise in logo design, branding, marketing collateral and website design and development. I work with small businesses and female entrepreneurs in industries targeting a female audience such as baby & children's products, crafts, marketers and consultant.

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