Project: Whimsy Kids Website Update using BigCommerce platform.

I have recently taken up a project for Whimsy Kids to update their website to an e-commerce site. Their previous site was built with a custom platform with a BigCartel add-on for their shop. The main objective for the new site is to have a dedicated online shop with better customer experience and more robust features, including integration with Australia Post, integration with Mailchimp and easier check out for international customers.

My client, Ruth wanted something that is modern and simple. Whimsy Kids target market is mums with children vary from toddlers to juvenile so she wanted something that is neither too baby-ish nor too teenager-ish.

Additional features on the website:

  • Newsletter Pop Up linked to Whimsy Kids Mailchimp account
  • Ability to hide prices for products that are currently out of stock

You can check out the new site at

Linda Bradley - Female Branding/Web Designer & Consultant in Bayside Melbourne

I am a brand consultant and chief Designer at Lollipop Creative Studio. We are Bayside Melbourne based branding, graphic and web designer, creating logo, branding and website designs for small businesses and female professionals that tell story about their passions and values based on a well-thought strategy and best practices.

We work with fierce dreamers, visionary leaders and conscious entrepreneurs who make positive impacts in the world. People who want to make a difference and believe in what they do. Over the years and having worked with many businesses, we found this can take shape in many professions – coaches, family psychologists, healers, childcare owners, bloggers, consultants, or even innovators and small businesses in kids/baby industry.


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