If you’ve been struggling to find a way to present yourself on the web, a single page website might just be the answer.
A single-page website is a one-page design to show case your products, personal resume, portfolio or simple offering.
One-page websites are common in today’s web design. One-page websites provide a clear way to promote your business and its products without the need for multiple pages. They appeal to some because they take less time and effort to create than multi-page sites.
Most of the websites have multiple pages, usually homepage, a contact page, about and page for the offers, however some can exist with just a single page of content. For example, a simple website that focuses on a single service. This type of website could share enough information to help a visitor understand if it’s the right fit for them, offering a contact form or telephone number for any enquiries.
Who would benefit from a single-page website?
One page website works extremely well for businesses who only have one Call to Action or one thing that you want the readers to take just one single action.
Some examples of when the one page website is ideal:
- Promoting an event/course
- Personal/Wedding website
- Restaurants who only need to direct customers to external booking page or provide menu
- Beauty industry or Hairdresser who needs to showcase their service and direct them to booking page
- Start ups or a budget conscious business who needs a simple online presence that is robust enough to expand when the business grows
Why does a single-page website works?
Single page website eliminates noises
Single page is clean and comprehensible, and hence your readers are not distracted with other flow.
Less Distraction
With only one Call to Action and one flow, you have more chance to get your readers to do what you want them to do, whether it is to make a booking, a call, sign up to a newsletter or your event/course.
Less Set up Time
Because we only build one page, your website will take a fraction of a time to build a full website. You will also save time in creating content & collating images.
Ease of use
One of the primary reasons people love single page websites is because they are easy to navigate. There isn’t much that is more simple than a one page website with a clear beginning, middle, and end. The ease of use of a one page website design makes it the perfect first for sites with a single purpose. Maybe you are selling one product, or have a story to tell – if so, the linear experience of this design makes keeping users focused on your goal an easy task.
What to consider when creating one page website?
Creating Content
Creating appealing content in so few words might be proven hard for non-copywriters. The best one page websites I have seens are the most simple and easy to read.
You don’t want to jam too much information on the page as you will loose their attention.
TIPS: In many situations, a single page is all you need for most content. However, this is not always the case as many types of websites should not use a single page design; these include blog sites, news websites, and web shops selling more than one website or service.
Choosing One Call To Action
Because of the nature of the one page, it is important to work out your Only One Call to action before you start planning your site. There are a few ideas here:
- If you are setting up your one page site to build awareness or prior launching your full website, you want to ask people to sign up to your newsletter
- If you are launching an event, you will want your call to action to go to book the event
- If you are a service based business, you might want your customers to call you or book an appointment.
SEO Consideration
From SEO consideration, it is harder to target more keywords when you only have one page. The best one page website works when you are not relying to be discovered by Search Engine. Eventually you might want to consider adding more pages for discoverabilities.
TIPS: If SEO is important to you, you might want to consider adding at least a blog on your website.
To conclude, setting up a one page website might work and will appeal to budget-conscious business owners. Setting it up in Wordpress or other platform that allows your to build as you grow is the best way to set it up.
