Beautiful branding and graphic design studio for small service-based businesses

Logo and design packages that hit the sweet spot

Lets create an irresistible brand your clients instantly click with.

Does your branding spark interest and connection? Does it reflect who you are and who you want to be?

You’re here because you know that branding is a fundamental part of your business and marketing. But you feel like your graphics don’t convey the quality you offer. It’s not hitting that sweet spot, right?

So what if I help you get clarity on your uniqueness? And the vibe your clients need to feel to connect? As we bring your vision to life together, you’ll fall in love with your business again. And your clients will find a service provider that resonates.

If youre ready to feel confident with refreshed branding and graphic design that attracts your dream clients like bees to a honeypot – this is for you.

lollipop creative studio branding kit
branding agency melbourne

Free Branding Starter Kit

Attract more of your ideal customers who love everything about you with this work book.

ryon casey

” Linda really challenged me to go above and beyond in my brief and she took the time to really understand what the business is all about and it’s future direction. 10/10 would recommend Lollipop Creative for anyone looking for a bespoke and stylish branding package!

Rion Casey, Shadeys Australia


What youll get in your small business branding & logo package

In just 8-10 weeks, youll see your very own brand experience come to life complete with:

A customised visual identity including your logo and supporting graphics.
Supporting materials designed to support your brand and strategy.
Branding guidelines that eliminate the guesswork of applying colours, imagery and fonts consistently across your communications.

BONUS: 2 personalised marketing items -choose from our most requested marketing item list

from $3000 (+gst)

Logo & Branding Work

small business brand design

After seeing Linda’s portfolio, I had no question that she would be the right person to help me with branding my new business. The initial questionnaire helped me explain the vibe I wanted and Linda’s intuition and ideas were spot on with what I had in mind. The design process was smooth and I’m super pleased with the beautiful branding that she created. ”

Katia Camargo, Sweet Tribe of Mine

branding design Melbourne

With a branding package youll be able to… 

  • Invest in custom design that attracts your dream clients without you having to work for it.
  • Feel inspired and aligned with visuals that capture the essence of your business and brand.
  • Skip the trial and error of DIY or long project timelines of traditional graphic design.
  • Enjoy the fun, collaborative process of working with a responsive design professional.
  • Instantly grow your confidence and credibility and position yourself as the expert you are.
  • Fill your calendar with dream clients who are captivated from the get-go.
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The brand design process

Project booking

After you get in touch, we’ll hop on a call and talk process and timelines. Then, 2-3 weeks before we start, you’ll receive your welcome kit detailing everything you need to know to get started.

Brand strategy & creative direction

We’ll chat in a deep-dive discovery session about your business, brand strategy, your clients and your design dreams. From here I’ll get to work and send a mood board for your approval.

Brand identity design & development

The fun begins! You’ll receive your logo concepts and I’ll refine the one you love the best. I’ll develop additional submarks (simplified logos for different applications). Plus, patterns, icons and graphics that together create your unique brand identity.


Once we’ve nailed the concepts you love, I finalise your logo, submarks and other design elements for your approval.

Collateral development

You’ve approved your beautiful brand identity so now I’ll create your collateral. This might be business cards, a welcome pack, stationery or anything else you need.


All brand files and designs are finalised and sent via WeTransfer. Plus, you’ll get a style guide so you’ll know how to use them across your marketing channels.

Melbourne graphic design agency
brand design for small business

Your branding package includes

Pinterest mood board challenge

Pinterest mood board challenge

A fun way to gather visual inspiration.

A client portal

Where you can easily share and access all your source materials,

Brand clarity workbook

A step-by-step guide to create clarity around the core elements of your business including your brand story, values and personality, and your ideal client’s needs and goals.

Discovery call

A 60 minute strategy call to make sure you have branding that communicates what you stand for, what you do and how to create a resonant connection. We talk deeply about your ideal client, unique selling proposition and brand tone.

Mood board

Based on our discovery call and your briefing materials, I’ll present two mood boards to make sure we’re visually aligned.

2 marketing assets

Choose 2 marketing items from a menu of popular assets:

+ Business cards (double-sided, one design for 1 person)

+ Flyer (A5/A4 single side)

+ Thank You note card

+ Letterhead (PDF version)

+ 2 x Instagram templates

+ Facebook Cover + Profile Images

+ 4 x Brand Icons

+ 1 x Brand Pattern or Graphic Texture

Your Final Brand kit

Your complete brand kit with logo files, illustrations and graphics:

+ Logomark based on your main logo (landscape version, square version, icon, and logotype only)

+ Social Media Profile Image (square logomark if none of the above is suitable)

+ File export in various file types: jpg, png, svg, pdf, ai and various colours: full colour (where applicable), reverse, mono, grayscale, RGB, CMYK, Pantone U and Pantone C. All files clearly stored and labeled for ease of use.

+ Color palette

+ Typography selection / hierarchy

Brand style guide

So you can continue to keep things consistent with logo styles, colour palette, typography pairings and mood board.

from $3000 (+gst)

narissa leung small business brand design

“Linda spent time getting to know me and my business (which actually helped me better understand my new business as well). She got to the essence of what my business and customers are all about.
The designs Linda put forward exceeded my expectations and I have had amazing feedback from customers”

Narissa Leung Oz Lit Teacher

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Still have questions about the branding package? 

How do I know if we’re a good fit?

We start each project with a frank discussion about your vision and how I can help bring that to life through strategic graphic design. You can see the magic I’ve created for past clients in my portfolio and read the lovely things they have to say .

What are the differences between a traditional branding package and Branding in a Day?

With my branding package, I’ll take you on a journey of discovery where we uncover the fundamental essence of your brand. We talk deeply about your brand personality, unique selling proposition and client journey before I start brainstorming concepts for your design. You walk away from our time together with a cohesive branding suite that gives you everything you need.

With my Branding In a Day, this process is accelerated and you provide much of this prep work yourself. This is a better option for those who already have brand clarity and who don’t need to start the discovery process from scratch.

Can you tailor your branding package to my needs?

Of course! If my traditional branding package isn’t suitable, we can create one that best fits your needs.

Do you offer a payment plan?

To secure your spot, I require 50% nonrefundable deposit and the final payment to be paid prior delivery of your logo. If you need further breakdowns we can work something out.

How many projects do you take on?

To make sure you get the best client experience, I only take on 2 branding packages a month. This way, you’ll get my undivided attention, but there may be a waiting time before we can start.

Want to fast-track your branding project and get things done and dusted in a day?

If youre keen to get your branding sorted and youre excited by the idea of a dynamic same-day collaboration and project delivery, check out my VIP Design Day service. With solid prep and strategy chats, well accelerate the process. And at the end of the day youll walk away with whatever materials you want.


Want brand design that delights your visitors and reflects your professionalism (and gives you the sales and opportunities to match)? Then youll love this.

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