How to build a brand that appeals to your target market

Successfully branding your business Wondering why some businesses seem to effortlessly attract and convert their target market … while others languish on the sidelines and struggle to gain any momentum?   You probably know by now that I’m a complete fangirl for...

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Why You Need a Brand, Not Just a Logo

Why do YOU NEED A BRANDING and not JUST A LOGO   If you have read my post about the Branding Basics, you would have known that we at Lollipop Creative Studio is a firm believer that every business should have a brand. Whether you are a psychologist, a coach or an...

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When can you expect your business to ‘take off’

How to predict and measure start-up success You’ve been waiting for The Moment. The moment when finally, finally you feel like you’ve made it. When you can look at yourself in the mirror and say, with confidence, “I am successful.” But, wait, when is that moment...

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Why Website Maintenance is a Key To a Succesful Website

Have you been taking your car for regular services to the mechanic? How about your phone? And your computer? Have you been updating the operating systems for them? Just like any software or a car, your website requires maintenance to keep it working properly. It is...

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Branding basics: The who, the what, the where and the how

Everything you’ve ever wanted to know about branding your business “I’ve been having flashbacks to gym class,” my client revealed. “Everyone else has been picked but I’m left standing there with nothing to do and nobody to play with.” You’d think my new client was...

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Why is my website not converting and how to fix it

What is it? Is it a bird? A plane? No it is.... Tweedle thumb. So you've launched your online business and now you are sitting in front of the TV on Friday evening, keeping your eye on the Google Analytic on your phone while sipping your wine. Counting on the visits...

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Spring Cleaning Your Brand

I don't know about you, but I love spring cleaning the house. Refresh, spruce and ditch a thing or two to make way for new ones. Spring is also a perfect time to refresh and spruce up your brand too.  Here are five easy ways to spring clean your brand: 1....

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What to expect and Not to Expect from your web designer

When you signed a web designer up to create your website, we normally draw up a contract so you know what exactly what you can expect your web designer to do and what not in their scopes. It is a good thing to have a chat with your designer if you are not clear about...

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