Brand archetypes are quirky characters that represent different personality traits and values.

Whether you have a playful Jester archetype, a wise Sage archetype, or a rebellious Outlaw archetype, these characters help you direct the look and feel of your brand.

They bring consistency, authenticity, and a sense of adventure to your branding, making sure your audience knows exactly what to expect and feel when they interact with your brand.

Download our free Brand Archetypes Quiz now and embark on a fun and enlightening journey! Find out which colourful character aligns perfectly with your brand’s personality and unlock valuable insights to direct the look and feel of your brand.