BRIEF STORY

Rowena, Fleur and Erin are three dedicated midwives in Beaumaris, Victoria, offering online and face to face HypnoBirthing courses for expecting mums in the Melbourne Bayside area. They came to us for collaboration in create a memorable branding and website that reflect their passion and values.

BRANDING

For Birthing Instincts branding, the team wanted something that represent their Bayside heritage so we created a moodboard with beach nature colour palette – sand, beach wild grasses and sea. The wild grasses in the logo represent different grasses you find on the beach shore and also represent the diversity of the Bayside residents.

WEBSITE

The main objective for the website is to promote the HypnoBirthing group & Breastfeeding face to face classes. As busy midwives they also need the website to help maximise their productivity. To help them with this, we also set up a booking system is set online  which also accepts payment online and send auto reminder about the courses.

The booking system allow the midwives to enter their course just once and set as repeating occurrence to allow them to just set and let the system runs for them.

RESULT

Booking number increased 50% on the week they launched and their showed up on the first page for for essential HypnoBirthing Bayside keywords within 3 weeks after launch.