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Keeping Your Website Happy and Healthy: Why Care Plans Matter

Mar 21, 2024

Your website isn’t just a bunch of code—it’s the digital face of your business, the online hub where customers connect with you. But just like your favourite houseplant, it needs regular TLC to thrive.  You gotta feed it, talk to it, and give it love to keep it happy.

That’s where a care plan comes in handy. It’s like having a personal trainer for your website, making sure it stays fit, safe, and looking its best. It is essentially regular housekeeping to keep your website running smoothly.


What you get when you sign up to a care plan:

  1. Speed Hosting to the Rescue: Ever waited for a website to load and thought, “Is this thing powered by hamsters on wheels?” Yeah, not fun. With speed hosting included in your care plan, your website zooms faster than a cheetah on Red Bull. Say goodbye to snail-paced loading times and hello to instant gratification for your clients.
  2. Stay Safe from Online Baddies: With hackers getting smarter by the day, keeping your website secure is crucial. A care plan includes regular checkups and updates to keep hackers at bay and your visitors’ info safe.
  3. Stay Up-to-Date: Just like your phone gets updates, so does your website. A care plan ensures your site stays fresh with the latest features and fixes, so it doesn’t feel like it’s stuck in the Stone Age.  All clients enrolled in our managed hosting and care plans gain access to premium features such as the Divi premium theme and agency-level plugin licenses (worth $550/year), which enhance site speed, SEO, and design capabilities. With our developer’s licenses, we ensure these tools are regularly updated for the duration of your care plan subscription.
  4. Worry Less, Relax More: Knowing that experts have your back means you can focus on what you do best—running your business. With a care plan, you can kick back knowing your website is in good hands.
  5. Tech Support on Speed Dial: Encounter a technical issue or need advice? Our new plans included support hours that you can use to update or fix our website. Have a problem with the contact form? Accidentally delete your homepage? No worries. We’ve got your back and will respond swiftly whenever you need us. Strapped for time? Forward us your new content and we’ll handle the updates, keeping your site fresh and engaging.
  6. Better Performance: We fine-tune your site for peak performance, ensuring your visitors enjoy a seamless experience that encourages repeat visits.

What Happens If You Neglect Your Website:

  1. Security Breaches: Vulnerabilities in outdated software or lax security measures can expose your website to cyberattacks, leading to data breaches, malware infections, and compromised user information.
  2. Loss of Credibility: A poorly maintained website reflects negatively on your brand image, conveying a perception of unprofessionalism and indifference towards customer experience. Visitors are less likely to trust or engage with a website that appears outdated or unreliable.
  3. Decreased Visibility: Search engines prioritize websites that offer a seamless user experience and adhere to best practices for optimisation. Neglecting maintenance can result in degraded performance metrics, leading to lower search engine rankings and diminished organic traffic.
  4. Costly Remediation: Addressing issues retroactively is often more time-consuming and expensive than implementing preventive measures. A hacked website or severe performance issues may require extensive repairs, potentially disrupting business operations and incurring additional expenses.


In short, it is important to keep your website updated.

But here’s the thing: keeping it running smoothly takes more than luck. Sure, your hosting provider might offer backups, but when it comes to updating your WordPress site and plugins, things can get dicey.

See, those plugins you love? They’re always changing, and sometimes those updates can cause issues. Without knowing the ropes, updating them yourself could lead to headaches down the line. Picture this: you update a plugin, everything seems fine, but then your site starts acting up weeks later. Without a record of what you did, fixing the issue becomes a guessing game.

Still thinking of managing your own website?

Here are the checklist of what we recommend  you take each day/week/monthly:

Daily Monitor:

  • Uptime Monitoring
  • Security Monitoring
  • Website & Database Backups

Weekly Task Monitor:

  • Plugin / Theme Updates
  • Malware Scans
  • Visual Inspection

Monthly Task Monitor:

  • Monitor Traffic & Search Engine Rankings
  • Clean Database
  • Test Loading Time
  • Security check
  • Check for Search Console Errors/Issues

At Lollipop Creative, we’re pros at website maintenance. From keeping everything up to date to fixing issues fast, we’ve got you covered. The peace of mind you get from having experts on your side is worth it.

Let’s chat about how we can keep your site running smoothly while you focus on what you do best—running your business.


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