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Thread For Boys Branding

Jun 9, 2016

We designed a logo, business card, postcard and branding for Threads For Boys, an online shop for boys from baby to 6 year of age.

Daniella from Threads For Boys has been trading for a while on her BigCommerce site and she was ready to create a brand that tells more accurate story about her brand. The shop is based in Melbourne, and it provides boys aged 0-6 years funk/alternative and trendy clothing and accessories, cool and trendy boys clothing that is otherwise hard to find.

Her existing logo and branding was lack of the personality that she wanted to achieve. It was nice, but safe and it didn’t have any story to tell. She wanted to have a brand that allows the boys to express their individuality. A bit of rebel, a leader and a person who is not afraid to be different.


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