Have you been taking your car for regular services to the mechanic?

How about your phone? And your computer? Have you been updating the operating systems for them?

Just like any software or a car, your website requires maintenance to keep it working properly. It is like having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you?

Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.

WEBSITE IS NOT A “SET & FORGET”

Many people think once you launch a website, you can just forget about it. There are so many things that can go wrong when you don’t have website maintenance carried out monthly, here are some of them:

  • Outdated software & plugins will affect its load time, downtime and uptime.  It might cause your website to be down or slow, or broke.
  • Outdated websites are easy targets for spammers & hackers to find their way to the websites. If you run your business through your website, you definitely don’t want this to happen!

THE BENEFITS OF MAINTENANCE

  • Well, first all, slow websites or even worse dead website means lost revenue or leads, right?  80% of people now look up information online before they make the purchase so you are missing a big opportunity if your website is slow or broken.
  • Security – even though there is no guarantee that your site will be safe from hackers, but keeping your software updated minimise that risk a lot.
  • What happens if you get hacked? By keeping website backups, you will be able to revive your website back to its clean state by using one of your saved back-ups.

Fixing your website will generally cost more than maintaining it.

 

What Are The options? 

Our recommendation is to get your website professional to take care of your site, rather than going the DIY route. Why?

At Lollipop Creative Studio, we take great care to first backup the website and check the website after our updates for any issues. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.

DANGER OF DO IT YOURSELF MAINTENANCE

Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).

Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).

 

It Costs More to Fix Than to Maintain

 

Just like repairing your car would be more expensive than changing the oil regularly, your website will be cheaper to maintain than to fix.

You might think – “I can just try to fix it myself” but if you do more damage, your website professional will need more time and effort to fix it.

 

Who are you going to call?

 

Why not worry about building your business, and let us deal with what we know best? We will give you a peace of mind by maintaining your site properly and help you keep your business tool work properly.

 

 

Linda Bradley - Female Branding/Web Designer & Consultant in Bayside Melbourne

I am a brand consultant and chief Designer at Lollipop Creative Studio. We are Bayside Melbourne based branding, graphic and web designer, creating logo, branding and website designs for small businesses and female professionals that tell story about their passions and values based on a well-thought strategy and best practices.

We work with fierce dreamers, visionary leaders and conscious entrepreneurs who make positive impacts in the world. People who want to make a difference and believe in what they do. Over the years and having worked with many businesses, we found this can take shape in many professions – coaches, family psychologists, healers, childcare owners, bloggers, consultants, or even innovators and small businesses in kids/baby industry.

DESIGN THE BRAND THAT YOU LOVE

Download our free workbook and attract more of your ideal customers who love everything about you. This workbook will help to get clarity about your brand and where you want to take it to.

 

 

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