- Clearly communicate the value: If you’re using a pop-up to promote an offer or collect email addresses, make sure the value of the offer is clear and compelling. Clearly communicate what visitors will receive in exchange for their information.
- Use a clear call-to-action (CTA): Your pop-up should have a clear and prominent CTA that tells visitors what to do next. Use action-oriented language and make the CTA easy to find and click.
- Keep it simple and visually appealing: A cluttered or visually overwhelming pop-up can be off-putting. Keep your pop-up design simple, visually appealing, and aligned with your overall website design.
- Make it easy to close: Always include a clearly visible and easy-to-find close button on your pop-up. Visitors should be able to close the pop-up quickly and easily if they’re not interested.
- Use targeting and timing wisely: Use targeting options such as exit intent, scroll percentage, or time delay to ensure your pop-up appears at the right moment. Show your pop-up to relevant visitors who are more likely to engage with it.
- Overuse pop-ups: Avoid using too many pop-ups on your website, as this can lead to a negative user experience. Multiple pop-ups can be annoying and may cause visitors to leave your site.
- Interrupt the user flow: Pop-ups that interrupt the user’s flow or cover up content can be frustrating. Avoid pop-ups that disrupt the user experience, such as those that appear immediately upon landing on a page or while a user is in the middle of reading content.
- Make it hard to close: Avoid pop-ups that are difficult to close or that have small, hard-to-find close buttons. Visitors should be able to easily close the pop-up if they’re not interested.
- Use misleading or aggressive language: Avoid using aggressive or misleading language in your pop-up, such as “You must sign up now!” or “Don’t miss out!” This can create a sense of urgency or pressure that may be off-putting to visitors.
- Collect unnecessary information: Keep your pop-up forms simple and only collect the information that is necessary. Asking for too much information can be a barrier to engagement and may discourage visitors from filling out the form.
Remember, website pop-ups should enhance the user experience, provide value, and align with your website’s overall design and messaging. By following these dos and don’ts, you can create effective and user-friendly pop-ups that engage visitors without being intrusive.