Blog

How to Make Your First Sale using Facebook Ads

Starting a business is always the fun part: Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off. But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s...

Can a Facebook page (or Ebay) replace a website?

Warning: This post is inspired by an episode of GirlBoss. Girl Boss on Netflix is my new guilty pleasure. Not only the bitch got the attitude, but there are some hidden business tips that are valuable for small businesses. Hell, it even inspires me to write a blog...

Mistakes to avoid when you are working with a graphic designer

So you finally found the graphic designer of your dream. Her works are just gorgeous - you can't wait to see what she will come up with for your branding. I have worked with great entrepreneurs and coaches a long the way, creating the logos, branding & websites...

Before & After: Wendy Ray Logo Design + Rebranding

Logo Design & Rebranding for Digital Marketing Consultant in Melbourne. Wendy Ray is a digital marketing consultant and coach based in Melbourne. After trading for a few years as Shine Bright Digital, Wendy Ray decided that the previous brand does not represent...

Sew n Sew Logo Redesign, Rebrand + Website Design

Christeen, the owner of Sew n Sew who runs sewing school in Narrewarren, Melbourne, approached me to recreate her existing Wordpress website. Sew and Sew website was quite out-of-dated so there was a lot of things that needed to be fixed, including responsiveness and...

Questions you should ask your graphic/web designer

When you look for a graphic designer, finding the right one can be daunting. How do you know he or she is the right one? What questions to ask the designer? In this post, I will guide you on how to choose the right designer for your project. RESEARCH ...

Thread For Boys Branding

We designed a logo, business card, postcard and branding for Threads For Boys, an online shop for boys from baby to 6 year of age. Daniella from Threads For Boys has been trading for a while on her BigCommerce site and she was ready to create a brand that tells more...

What I Learn About Running a Business from my Melbourne Aquarium Visit

Today I discovered a few facts from my Melbourne Aquarium Visit that I could apply to my business. So today I had a day off and I volunteered to accompany my son's class on their excursion to Melbourne Aquarium. There were 20 of these 5-6 year-olds and 6 adults...

How to Choose Your Brand Name

"What is in the name?" William Shakespeare spoke of the famous line. His argument was "that which we call a rose By any other name would smell as sweet" but when we talk about branding, they make all the difference and influence purchases. Let's name some big names -...