One of the things that are on the checklist for female psychologists or therapists when they decided to branch out and set up their own clinic is a website. Most of our clients come to Lollipop Creative because we build website for psychologists and therapists who work with mostly female clientele and health practitioners such as naturopaths, doulas and reiki practitioners who target a female and children audience.
When designing a website for your health and wellness practice, we find the perfect harmony of conveying what you need to say, with what your customers need to hear. The combination of this focus paired with our expert design results in a website that sells your centres to prospective clients.
Your website should evoke trusts from the audience, provide information that they are looking for and encourage them to get in touch.
Here are five things we recommend including in your Wellness & Health Practice Web Design for Psychologists, Therapists and other health service providers:
01. Services
Services pages allow your audience to learn about what type of counsels or therapies your practice room. This information is essentials to display on the service page to show them a bit more information and find out that you are able to help them.
Melbourne Child & Clinical Psychology has their individual service pages as a drop-down on their menu. This is great if you have vast services to offer your patients.
Connecting Kids address their psychology and assessment service as a list on their service page.
02. Fee & other information
Most of the patients would like to find out about how much health psychology sessions or an eye appointment will cost before they contact you. Putting it on the website will also help your staff’s productivity because they are not constantly picking up the phone to answer these questions.
The other most common information that your patients will want to know is if it is Medicare Rebate or covered by Private Health Insurance.
There are a few ways to add this information to your website page.
Silverlining Psychology added all the information as a frequently asked question on their Psychology FAQ’s page while Eye Collective calls this page a page for new patients.
03. How to get in touch
Have you ever search up your local therapist on Google and can’t find a way to get in touch – or worse, can’t find the address to visit?
The most common preferred contact by clients are:
- Phone
- Contact form on your website
- Drop in
So it is important to add these information on your website. The best place to add phone, email address and contact is on the heading and the footer of your website so it is showing on each page. Make sure they are clickable to make it easy for your patients to make a contact in whichever way they prefer.
When you have a page with a contact form, it is good idea to also reinforce the email, phone and physical address on the side bar of the page.
04. About & Team
You can’t argue that finding out about the psychologists and his/her specialty is an important step for your patients to learn before they make that contact.
Having about and team page is really important, not only to help them to feel connected but also to learn about the person and the team themselves.
I love what Lucy does with her story on her Lucy’s Story.
The page tells the story on how she becomes a health practitioner and what skills and background that she has to help her clients. It also shows how passionate she is about her practice and helping other people.
Silverlining Psychology’s About Page has the list of their psychologists and a little blurb about them.
05. Booking Page
Booking page where clients are able to find out the most suitable time for them and pay online is an administration time saver.
Most psychologists, therapists and health practitioners have their industry standard appointment plugin, but if not, we can incorporate a simple booking page where patients can choose date, practitioner to book and even pay online.
I am happy to help you get your consultation website in front of more customers with our digital marketing solution.
We also can help psychologists and therapists designing their logos. Find out more on our design portfolio page.
We’d love to be a part of your psychology, therapist and health practice website design.
